What is HealthBreak?HealthBreak® is a fully customized, turnkey marketing campaign produced for hospitals, featuring their own physicians and staff. Used by hospitals in markets across the country, HealthBreak® showcases physician’s expertise, increases market share and builds stronger bonds between physicians and hospitals. MBC Media, creators of HealthBreak®, pioneered the use of a news segment ‘feel’ to inform viewers of a hospital’s services in an objective, credible format: a 90- or 60- second spot that airs weekly during the local news. Airtime is purchased by the hospital during the local newscast and new segments are run weekly throughout the year. Segments can also be incorporated into a digital marketing campaign to drive brand awareness.
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results of healthbreak
Increase in Physician Referral – 63% increase at Reading Hospital & Medical Center, Reading, PA.
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100% ROI – Southern Regional Medical Center, Riverdale, Georgia; 100% return on HealthBreak investment.
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Reported Improved Relationships – 88% of physicians surveyed said that HealthBreak improved their relationship with the hospital.
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